Do I need a website for my business?

It’s no question that the internet has changed our lives since its inception in 1983. While its true potential has soared exponentially since the early 2000’s, so has our use of smartphones which has given us the power of the web at the swipe of a finger. Within seconds, we can search for a restaurant near us for dinner, research user ratings on a new flat screen for the game room or find a highly recommended dentist nearby that specializes in teeth whitening.

Creating a business website to sell your products or promote your services will bring in traffic from people actively looking for what you have to offer. This makes a website a “silent salesman” working behind the scenes 24/7 to help bring consumer traffic to you. Without a website for your business, you could be missing out on capturing extra revenue for your business.

88% of consumers research purchases online before making a purchase

Websites offer a better return on investment than any other form of advertising.

If you’re planning to market your business, a website should be your first priority. Over time the relatively low investment of developing a business website will pay dividends by driving new customers to you and help build your brand.

(Plus, did I mention that building, managing, and hosting a site is a 100% tax write-off?… keep scrolling to read how.)

Ok... I'm Interested.

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From personal experience, I like to research the web before I make any purchase because I want to make sure that my hard-earned money will be invested into a product or service that has quality, good reviews and will last a long time. I don’t ever want to waste my money on something that is poorly made, has a history of bad reviews or will break within a year causing me to spend even more money on a replacement item. And believe it or not, my researching behavior is not uncommon.

According to the e-Commerce Foundation, in 2017, 88% of consumers pre-research their intending purchases online before making a purchase either online or in-store – that’s 215.4 million US people in a year. These figures are projected to reach 230.5 million US online shoppers by 2021 browsing products, comparing prices and/or purchasing merchandise online at least once. With these kinds of stats, it’s truly a no-brainer to build a website for your business.

Customers Expect Businesses to have Websites.

Consumers want to be able to find information about a product or service instantly. Thanks to the rise of smartphones, we can do that anywhere we go. Most people will research online before they decide on what they want to buy. If they find your business on Google maps but see that there is no website associated with your business, they are more likely to skip over your business and view your competitor for the simple fact that they have a website to visit. Don’t lose out on potential new customers because you do not have a website.

What Else Can a Website Do for Me?

On top of helping you build leads, a website makes you look reputable and trustworthy. Websites can help you build credibility as a legitimate business, it develops a strong first impression of your products or services and it develops a professional brand image for your company.

Visitors get to know you on their terms, see what you have to offer, review your hours, read reviews, and find your location without having to waste time driving to your store only to find that you are closed every Monday or don’t carry the specific brand they were looking for. If you don’t have a website, you are missing out on reaching those consumers who are day-in and day-out searching for your product or service.

Did you know a website can actually save you money?

That’s right – one more benefit of paying to have a website built for your business is that the cost of building the website as well as the cost of maintenance and hosting is a 100% tax write-off.

Building a website and paying for monthly maintenance and hosting is considered marketing and advertising expenses by Uncle Sam. This means that come tax time, you can deduct 100% of the money you spent which reduces the amount of money you will owe at the end of the year to the IRS. This makes every penny you spend on marketing your business that much sweeter.

Are you ready to start a website for your business? Send me a message below and I would be happy to send you a quote.

Ok… I’m interested in building a website for my business. What is the next step?

Developing a company website does not have to be difficult or overly expensive. In fact, hiring a web developer to build your website can benefit you at tax time as it is a legitimate business expense and tax write off.

If you are serious about having a professional website developed for your business, contact me today. I will be more than happy to provide you with a cost-effective quote, a timeline for development, and a strategic plan to get your business online fast. Don’t waste another day missing out on expanding your company’s revenue.

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